Learn more about Certified DUROC® Pork
The Best Pork on the Block
Unlike the beef industry, the pork category doesn’t have one verified standard for quality. That makes it tough to deliver the authenticity, transparency and premiumization today’s consumers are looking for. That’s why the National Swine Registry developed the Certified DUROC® Pork brand — the gold standard for premium pork that helps retailers offer the verified claims, branded program and premium eating experiences today’s consumers are hungry for.
Certified DUROC Pork
Delivers a Competitive Edge
Certified DUROC® Pork provides a breed-specific, premium certification program that the commodity-dominated pork category needs. The superior genetics of the Certified DUROC program give you everything you need to make your case on package, on menus and in the meat case:
- Provenance verified by genetics testing from the National Swine Registry
- Higher levels of Intra-Muscular Fat (IMF) produce more juiciness, flavor and palatability1
- Higher pH levels improve meat color and water-holding capacity1
- Performs with less drip loss when cooked2
Get With the Program
Make Higher Margins
Offer a premium mark of differentiation at retail and food service
Meet consumer demand for quality, premiumization, authenticity3 and transparency4
Promote the brand through consumer education and marketing and promotional support
Make Higher Margins
Offer a premium mark of differentiation at retail and food service
Meet consumer demand for quality, premiumization, authenticity3 and transparency4
Promote the brand through consumer education and marketing and promotional support
To participate in the program, you must:
- Become a registered member of the United Duroc Swine Registry
- Register your Duroc pigs with the National Swine Registry (NSR)
- Provide verification that your pork originated from pigs sired by a registered Duroc boar
Contact the NSR To Learn More About Certified DUROC Pork
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1 Institute of Animal Breeding and Genetics, University of Göttingen, Suitability of three commercially produced pig breeds in Germany for a meat quality program with emphasis on drip loss and eating 3 quality, December 2007.
2 Asian-Australasian Journal of Animal Sciences, Comparison and Correlation Analysis of Different Swine Breeds Meat Quality, July 2013.
3 ColoradoBiz, In 2020 consumers are buying authenticity, February 2020.
4 Food Industry Executive, Demand for Transparency Continues to Increase, August 2020.